Applovin has offered to acquire popular video game-making software company Unity for $17.54 billion.
This is the latest high-profile deal in the gaming industry's ongoing consolidation.
"We have received the proposal from AppLovin and our board will evaluate it thoroughly," an Unity spokesperson said in a statement.
While AppLovin is known as a mobile advertising technology company,
Unity powers thousands of games across consoles, but when it comes to mobile apps, Unity makes up for Pokémon Go,
Supports games like Pocket Camp, Call of Duty: Mobile and more.
Unity CEO John Riccitello Says He's Interested In Deal With Ironsource
Because it will give Unity developers more tools to develop and monetize their apps,
But the company is yet to respond to AppLovin's proposal, which would provide similar benefits for creators.
Applowin CEO Adam Forofi said in a press release, “We believe that Applowin and Unity together create a market-leading business
AppLovin estimates that together, the companies could reach over $3 billion by the end of 2024.
In AppLovin's proposal, Unity would hold 55% of the shares of the merged company, representing 49% of the voting rights.
But in the agreement with IronSource, the Israel-based company will become a wholly owned subsidiary of Unity.